Hungry Lion reduces demand forecasting errors by 40%

With 230 stores across South Africa and southern Africa, Hungry Lion needed help to forecast demand and manage staff schedules at their fast food chicken outlets.  

Restaurant managers have to juggle various duties from determining customer demand to managing and scheduling staff. Before partnering with Predictive Insights, Hungry Lion relied on a combination of instinct, experience, and pure guesswork to project sales volumes and scheduling staff. This resulted in demand forecasting errors of up to 24% - branch managers were off by more than 40% for every one in five sales predictions made.

Read our full case study which reveals how Predictive Insights applied AI and behavioural insights to:

  • Improved margins of error for demand forecasting by 40%

  • Reduced the cost of staff scheduling errors from 34% to 20%

  • Reduced wasteful spending on the wage bill by 14%

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Neil Rankin

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